Rockford Area Convention & Visitors Bureau

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Real. Original. Rockford.

Welcome to the Real, Original Rockford Region. Were mom and apple pie and the technology that makes the Space Shuttle fly. We're falling leaves and rising hopes. A delicious cappuccino at a downtown cafe. Sweet corn and watermelon. A 66 million-year-old T. rex flashing a dangerous grin. Music and theatre under the stars. Rolling hills under a beautiful blanket of snow. Rivers, streams, and water parks.

We're a City of Gardens, a Region of Four Rivers and a proud home of enduring Midwestern values. All people are welcome in this real, original, new heart of America...and we hope you'll come visit soon! Youre just a click or two away from a value-packed, accessible and memorable travel experience.

Get Grossed Out in Rockford!
Don't miss Grossology: The (Impolite) Science of the Human Body Oct. 2, 2010, through Jan. 2, 2011.

Sports Team Food & Fun Coupons
Coming to the Rockford Region to compete in a sports tournament? Download valuable coupons for food and fun during your visit.

Whether you're looking for a weekend getaway, a group tour destination or a great meeting place, getting to the Rockford Region is easy. Learn more about our convenient location and transportation options.

Our community offers big-city amenities and a small-town feel. Learn why the Rockford Region is a great place to live, work, learn and play.

Check out what other travelers say about Rockford, IL on TripAdvisor.