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When I walk into a business where the first dollar of profit is framed victoriously on the wall, it always reminds me how important the first customer is to any small business. Your first customer represents validation of your business idea and proof that your products and services are valuable enough for someone to part with their money in order to obtain your product or service. The first dollar of profit is certainly cause for celebration. However, no matter how useful, important, unique, beneficial, or fitting your products or services are to consumers, no one will purchase them if you can’t effectively demonstrate that their value exceeds their price. Demonstrating your value takes a lot of communication, as well as the application of sound marketing principles. E-mail, Web sites, social media sites, articles, press releases, video, business cards, flyers, brochures, signs, and postcards are all good ways to communicate your value to consumers, but some media are better than others for certain kinds of objectives, and all your marketing media have to work together to have the greatest impact. Our Successful Marketing Mix Program educates you as a business owner on “How to use e-mail, in combination with other marketing media, and how to apply basic marketing principles to your e-mail marketing strategy”, so that framed dollar won’t need to be spent. When helping a business owner understand online marketing, there is a process of removing the fear and confusion that often accompanies marketing on the World Wide Web. After we overcome the fear, I show business owners how to unleash the power of the internet for their individual business. They are able to commit without hesitation to applying “Easy Local SEO” and reap the financial rewards.
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