Rock The Boat Marketing, LLC

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ROCK THE BOAT MARKETING

Specializing in helping investment management product manufacturers, distributors and providers with extending, rationalizing and measuring their participation on the Internet. Digital strategy for financial services

Earlier this year, I was fortunate to be selected as a blogger on the topic of online marketing and social media for a new blogging initiative sponsored by the Marketing Executives Networking Group. The following post appeared on the MENG Blend site on August 5 and, after an acceptable amount of time, I’ve been given clearance to re-publish it here.
Years ago, when driving my young nieces home, I was struck by the number of kids they spotted playing on their block that I didnt see (none in the street, fortunately). They had Special Kid Vision, I joked. We still drive around together but nowadays its the Cute Boys! on the streets they see that I dont.
And thats my starting point for thinking about the concept of reality that has layers of additional information that can be seen by those who are enabledwhats called augmented reality.
There is a difference, of course. My nieces are naturally hyperaware of the kids and the cute boys, and what they see is in the physical world. The information in augmented reality applications as viewed on a desktop computer or mobile phone is added digitally. (This is a really cool, emergent technologybut augmented reality? Its obvious that no marketer named it.)
Check out what an iPhone user can see using this augmented reality application from Stella Artois introduced last December.

Were intrigued with what were learning about augmented reality not because we see our financial services clients embracing it in the next 12-18 months. We dont. But we believe that more mainstream awareness and discussion will lead to the steps that precede plans and implementations: the imagining.
Watch the first two minutes of the video below to…

Rock The Boat Marketing offers an industry-informed and firm-tailored workshop to introduce management and staff to social media and its impact on the rest of investment company marketing. Send us an email or call us at (312) 466-5770 to hear more about the custom training we provide. Executive briefings also available.

Web site strategy
Content strategy including search engine optimization (SEO), search engine marketing (SEM) and content syndication