What Does it Take to Create a Winning Show Room Design?

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Achieving the right balance between letting your customers imagine the products in their own life and creating an aspirational desire in them is what makes designing a show room so difficult. It isn't enough to identify the demographics, but that does play a key role. You also have to identify what their desire is and create the image they can aspire too.

Where do you get the information to understand desire?

That used to be an area of subjective guesswork for designers, but now you can apply solid analytic trend analysis to find the answer. In the digital age more and more people are using social media networks. While they do talk and share about their life and events, the majority of feeds are made up of images and ads that show what the person aspires to in life. When you are looking at designing a show room you need to use your demographics to identify social media platforms to allow yourself to track aspirational trends. Every social media network has its own bent too. If your demographic uses Twitter their overall dream life is going to be different from a demographic that uses Pinterest. Identify the network and you begin to understand the aspiration.

How do you incorporate aspiration in show room design?

Let us take as an example the problem of designing a show room for office furniture. The old school would have you set up a mini series of office type arrangements to display the furniture. The new school that is driven by aspiration recognizes that the context in which the furniture is seen is as important as showing the product. More thought is given to creating separations between different styles of furnishings. Putting up a faux brick wall can showcase styles that will appeal to millennials more so than baby boomers. Baby boomers want to see clean surfaces and open windows. Learn the environment that draws your demographic and you can understand how to create a setting for your products.

Color, sound and space are all key

Not everyone has the room to create a show room design that is full of small movie set like displays. You don't have to have warehouse amounts of room. In fact, one of the most effective ways to do show room design today is through online means. You can create sideshows that have sound and pacing to display your products. You can also use the click and drag model to let customers fill simulated room styles with products. No matter what type of product line you are selling, think of your display less as a catalog and more as a showroom and you will see a boost in sales.

Building effective show rooms online

Incorporating a showroom into your web site is highly recommended. As mentioned earlier it can fill the gap if you don't have much space in your store, or if you are selling online only. One thing you want to do is make it as simple and user friendly as possible. Set the stage, but then allow for the customer to click on the product items to see detailed information and place orders. Think of the images you create as small sets within a game or movie and design them to be engaging, easy to navigate and easy to understand.

Creating an effective show room requires skill

The best show room design comes from using a skilled designer. Designing a show room design is part interior decoration, part architecture and all product placement. Professional designers know all the components that go into creating a successful showroom and can create one for you easily. If you want to see your showroom boost your sales, have a professional do it. For the money you spend on having someone who is a designer create your showroom you will see much larger returns in how the showroom effects your order rates. With the right design, you can capture the imagination of your customers and become the place they go to build the life they want.

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