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Social media is everywhere! Be it on the mobile phone to connect with friends, or getting integrated with digital signage solutions for small business, the importance and charm of social media seems to be ever increasing with time. Talking of getting integrated with signage solutions, there are many benefits that small and medium businesses are getting out of social media. A quick look at these benefits will inspire you to look for social media integration digital signage solutions for your business too.
It gets the viewers engaged
Imagine those huge billboards that are up at the streets. How many people look at them or keep looking at them? They do not do so because of two reasons. First, the content is static, and secondly the viewers do not find anything of their interest in those signs. The picture, however, is not the same with digital signage that are integrated with social media. As the live feeds from Instagram or Twitter get incorporated, it serves as an interactive platform and helps in capturing the attention of the viewers more than anything else.
It gives better return on investment
Some people would argue that opting for digital signage and integrating social media to it is an expensive affair, which by no means, should be opted by small businesses. However, as already mentioned above, higher viewing of the digital signage and higher engagement with the customers will lead to more customers knowing about the business, the existence of which was not known before they saw the digital advertisement.
Indoor ads or media ads do not have the capability to reach as many audiences as a strategically placed digital signage with live customer feeds running on it. It does not require a degree from the London School of Economics to understand that with better viewing, chances of hitting sales would increase manifolds, thereby giving better ROI.
It displays automated content
This is a big one! With social media integration digital signage solutions for the business, the owner does not have to break his head thinking over content for the signboard. The posts from the viewers, users and guests will keep on refreshing the digital signboard and that would be done without any manual intervention. Depending on the social media wall provider, you can opt for automated filters as well, which will post feeds basis certain criteria and relieve the owner from the headache of updating the contents regularly.
It gives word-of-mouth marketing
With every tweet reaching more than five thousand followers and every Instagram photo reaching more than 700 followers. Imagine the level of word-of-mouth marketing that your business will get when a customer posts on the digital signage screen using your #hashtag. The post reaches to all their followers’ timelines and your business gets marketed to millions of people absolutely free of cost!
It encourages customers to give feedbacks
Feedbacks are an integral part of doing well in business. By integrating social media platforms with your digital sign screen, you are paving the path of spontaneous feedback from the customer who knows that his feedback will be flashed on big screen and would be read by hundreds of people.
Author:The writer is an expert in the field of social media integration digital signage. For more information about digital signage solutions for small business visit upshow.tv.