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June 11, 2010 · Leave a Comment
Share Are you stressed over social media? You have been told social media is good for your business but you’re not quite sure how or what to do. Social media leverages the power of the internet and its users! If you are passionate about your products, services and your industry you are ready for social media! I work with coaches and small business owners to reach their audience, increase their online presence and develop a positive rapport. Take a look around my website, learn more about social media and contact me with any questions you have. I offer a free consultation to discuss your questions and goals and how I can help you reach them. Read More →

September 26, 2010 · Leave a Comment
Share I recently read a great blog post by Nancy Marmolejo on “What Do You Do With Ugly Comments?” She sets 4 very good criteria, check them out. This post got me thinking about how to engage these comments and if even to do so. Here is are some ideas to consider if a situation ever arises for your company. These situations are not easy to deal with but an important part of online business. When should you engage or respond to a negative comment or post? When the comment can potentially impact your reputation. A negative or inaccurate comment is posted online (ie: blog, forum or website). A misunderstanding happens about your products and/or services. Your goal is to represent yourself positively. Add value, listen and respond to the allegation, complaint or concern. Simply communicate the accurate information, make the appropriate clarifications and redirect the negative overtone. Attempt to take the conversation offline as soon as you can. Provide an email address or phone number where they can receive immediate attention. You don’t want other unnecessary posts, this will only increase the post’s search engine ranking. A few steps to take: First, research... [Read the full story]

June 8, 2010 · Leave a Comment
Share So many businesses are seeing success with targeted Facebook ads. Facebook ads offer businesses flexibility and optimization of their ads. You can chose dates and budgets for your ads, as well as who you want to target. What’s in an Ad? The Title No longer than 25 characters, is the bold blue headline. A strong title can include your business name, the name of a product, a call to action, or a target audience’s interest. The Destination URL Every Facebook ad must have a destination URL that is directly tied to the ad, so this may not be your home page. This is key to getting your ad approved. If your link is not revert to the ad you are likely to get rejected. If you want to promote something on Facebook (event, page, application or group) then you will need to chose the option “I want to advertise something I have on Facebook” Image It is highly recommended to add an image to your ad to make it more appealing to the eye. The ad system will resize any image you add to 110 by 80 pixels. Body Text This will appear just below your image and has 135 characters available. It should include details to your offer, product, service or event. Targeting The targeting... [Read the full story]

October 14, 2009 · Leave a Comment
Share Were you thinking about creating a membership site? If so, you may want to take a look at this great tool Wishlist Member. It’s a solution built for “everyday people” – that means you don’t need to be a technical genius to figure it out. Plus, if you use WordPress, you’ll be excited to know that it was built specifically for WordPress. It has all the bells and whistles you would expect and they’ve also got a number of other VERY cool features. Installation is SUPER easy. It’s just like uploading a regular WordPress plugin. Now is the time to start your membership site because if you purchase Wishlist Member now you will get 2 exciting bonus items! 1st – A FREE copy of Gary Vaynerchuks brand new book Crush It The book is a perfect match for all WishList customers as it outlines how to turn your passion into a profitable business by using the internet. 2nd – Exclusive interview with Gary Vaynerchuk on “How to Quickly Build Your Online Community” This will help you make the most of your membership site. This special offer is only available for a short time so if you have any interest in building a... [Read the full story]

August 3, 2010 · Leave a Comment
Share I was just reading this months Facebook Ads newsletter and read this great case study and had to share the information with you all! Cathy Bennett launched an online scrapbooking service in 2007. Cathys marketing efforts have been focused on driving traffic to her website and increasing awareness of her company. In 2009, she decided to create a Page, the free public profile that enables companies to share their business and products with existing and potential customers on an ongoing basis. She soon realized that she had a wide variety of people joining the Page, from moms to high school students. So, she started advertising her Page with Facebook Ads. Cathy discovered that creating seasonal ads that were specific to Easter and Thanksgiving, for example, increased clicks. Also helpful was Facebooks anonymized targeting that let her reach potential customers based on specific “Likes and Interests” listed in their Facebook profiles. Since 2009, the companys website has received over 200,000 visits from Facebook users. Cathys complete story about her scrapbooking company on Facebook can be found here. Facebook ads can help increase traffic to your fan page,... [Read the full story]

September 23, 2010 · Leave a Comment
Share Yep and I’m so excited and it looks great! The “New Twitter” has a split pane, right and left. The new features will rule out the need for many third party applications as well (such as TwitPic, TwitVid, etc). Some users already have access to these new features. Here is a short video with some screen shots at the end if you haven’t seen the new Twitter yet! The new functionality includes: New two pane view. On the left will be the tweet stream, and on the right will be the information (video, photos, etc.) If you click on a video link it will play in the right pane, no leaving Twitter Someone posts with geolocation enabled, a map shows will show on the right, again staying on Twitter.com Profile information on Twitter users (picture, bio) will be displayed Hear more details right from Twitter CEO Evan Williams. There you have it, the “New Twitter” is coming! What do you think about these new features? Read More →

Strategies for Engaging Negative Comments
Share I recently read a great blog post by Nancy Marmolejo on “What Do You Do With Ugly Comments?” She sets 4 very good criteria, check them out. This post got me thinking about how to engage these comments and if even to do so. Here is are some ideas to consider if a situation ever arises for your company....
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The New Twitter is Coming
Share Yep and I’m so excited and it looks great! The “New Twitter” has a split pane, right and left. The new features will rule out the need for many third party applications as well (such as TwitPic, TwitVid, etc). Some users already have access to these new features. Here is a short video with some...

Social Media Signatures for Your Email
Share Email signatures are a great way to easily share your social media information with people you know and new contacts. I have a few different signatures I use depending on the company and the situation around the email. This is a great way for people to quickly learn more about you, your company and your products...

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