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Search Engine Optimization, or SEO, is a necessary component of a successful website creation. SEO uses keywords and focused content to determine where your website will rank within a search engine. A first (or at a minimum, second) page listing is desirable, since most people using a search engine will not look past these two pages for results. Many factors determine where you will rank, but it all revolves back to good SEO.
Don't Hire the Wrong SEO Company
For the average individual, SEO is nothing short of a never-ending headache. It seems there is so much to learn, and with updates occurring on a regular basis, keeping up is not easy. Rather than stress over, most people elect to hire a professional company to handle this need. Chicago seo companies are a dime a dozen; they're not all created the same.
With the wrong SEO company handling your project, devastating results are possible. You see, at one time, SEO was as simple as creating a page filled with specific keywords tailored to your industry. But, scammers took advantage, and Google stepped in. You really must earn your spot in search engine results these days, yet some companies haven't outgrown those old techniques. Using any of those techniques today could result in your website being de-indexed, considered spam, and swept far, far away from the search engine world, never to be seen again. The reputation of your site is forever damaged, and recouping your good name is nearly impossible. Some SEO companies aren't up-to-date on algorithms or the latest techniques used in SEO, so you're spending a ton of money for little results.
Qualities of a great SEO Company
To eliminate this worry, seek a company possessing the following qualities. Should you encounter Chicago SEO companies that fail to meet each of these qualities, continue your search for the right professional instead of just hoping for the best. The end results are worth the extra time devoted to finding a great SEO company.
SEO companies must always have experience. There's a greater amount of confidence gained when working with an experienced company. You have the assurance that the company knows what they're doing and how they're going to do it. You'll also gain the satisfaction of knowing your company isn't going to disappear weeks or months into your project.
A good SEO company will always keep you updated on the progress of your campaign. SEO results are not immediate, so the generation of these reports enables you to analyze the results coming your way.
Testimonials are oftentimes featured on a SEO company's website, but don't simply take this information as a referral. Instead, ask for the names, email addresses, and telephone numbers of at least three references. Any good SEO company will eagerly provide this information to you. Also, check with the Better Business Bureau to learn more about the reputation of a company.
Honesty is always the best policy, and the chosen SEO company should be upfront with you from the start of the relationship. Be wary of false hopes and promises made by companies all-to-eager to make a quick buck. Is the company accredited by any professional bodies? This is always an indication of a great company.
The SEO company should have a great website and an excellent online presence. The company should offer services catering to your needs, with a broad range of offerings available. Providing a personalized experience for each customer is an awesome way that a company can show their dedication to SEO!
A few additional tips to keep in mind when hiring an SEO company:
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